Indexed as: Analytics

Google Analytics for Higher Education

The rise of Google Analytics as the leader in free web analytics services created new possibilities for administrators of non-profit websites, especially those in higher education. This new addition to the webmaster’s toolkit allows tremendous insight into nearly all aspects … Continue reading

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Usability and Analytics

Usability is a qualitative research method and a user-centered design principle with its roots in human factors. Website analytics provide statistical and quantitative analysis of website traffic. When used together, these two methods for improving digital products compliment and inform … Continue reading

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